The Rise of the Power Latina

It's no secret the Hispanic population has grown rapidly within the past two decades.  By 2060, it is estimated that almost one-third of the entire U.S. population will be Latino. So why does this matter to us? Here's why: The Hispanic buying power is expected to jump to $1.5 trillion dollars this year.  Corporations, marketers, advertisers, and ...

New Year Inspiration From Fellow Power Latina Gina Rodriguez

It’s the beginning of a new year and people are making resolutions left and right. Typical resolutions include losing weight, making more money at work, finding love, etc. For many, defining resolutions helps them become the person they aspire to be. While I applaud those who make and follow their New Year’s resolutions, I don’t think ...